With 72 hours of video uploaded every minute, it can be difficult for new creators to stand out from the crowd. Without the right strategy, YT Lab Dashboard: Managing YouTube Growth can take months or years before a channel gains consistent viewership and subscribers. Many creators are left wondering, “What am I missing?”
How do I manage my YouTube channel effectively?
The secret to YouTube success is a strong SEO foundation that can support your video marketing goals. Tools like VidIQ and TubeBuddy help you find the keywords that are most popular with your audience, and they show you how many people are searching for those words on YouTube. This information can inform everything from your thumbnail to your title, and it’s key in determining how YouTube recommends your videos to users.
A well-crafted description is also key to converting clicks into views and subscriptions. It’s important to be clear and direct about what your video is about, and you should include a call-to-action to subscribe in your description. This is also an excellent opportunity to include your logo, website, and social media channels.
You should also consider using your website, blog, and other channels to promote your YouTube content. This is an ideal way to reach your entire funnel and ensure that your message is heard by the right people. Consider adding a YouTube end screen to your blog posts that links back to your channel, and consider creating a YouTube playlist of your best content for viewers who want more. You can even embed your YouTube videos into Quora answers or other online Q&A platforms with a bit of text and a link out to your full YouTube video.
