Category: Tech

How to Clean Your Email List

July 10, 2024
 |  No Comments
 |  Tech

A clean email list is a key ingredient to a successful email marketing campaign. Regularly removing invalid, inactive, and unengaged emails helps ensure your messages reach recipients and get read. It also protects your reputation with email service providers, reduces bounce rates and improves deliverability.

In addition to improved inbox placement and delivery rates, a clean email list also leads to more accurate analytics and better personalization through segmentation. This enables you to target specific groups of subscribers with relevant messaging and offers that are most likely to engage with your brand.

Email Address Verification Tool: Ensure Deliverability

Having a clean email list also helps you stay in compliance with various privacy regulations, as it proves you are respecting your subscribers’ time and privacy. Non-compliance with these laws can result in heavy fines and a tarnished business reputation.

There are several different ways to clean your email list, and the best method depends on your business and the frequency of your campaigns. For most businesses, cleaning your email list should be done at least once a year or every three months. This includes removing inactive subscribers, deleting bounces and spam traps, and updating your methods of collecting email addresses. You should also make sure you’re segmenting your lists so that inactive subscribers aren’t being targeted with your marketing content. This will help improve engagement and retention rates over time. For example, you could send a personalized message asking inactive subscribers to update their information or offer them an incentive to do so.

…

Read More →

How to Validate Phone Numbers

November 19, 2023
 |  No Comments
 |  Tech

validate phone numbers

Phone number validation is critical to ensure that your business has clean contact data and delivers an outstanding customer experience from signup. Incorrect or out-of-date contact information increases marketing costs, slows sales follow-up and hinders timely communications with customers and prospects. Invalid phone numbers are a waste of time and resources that could be better spent on more effective marketing and sales efforts.

Maintaining accurate phone number data is a time consuming and expensive task for most businesses. Invalid data causes delays in reaching potential and current customers, leads to costly mistakes and ultimately lowers conversion rates. Automated phone number validation tools are an excellent solution for ensuring that your data is error-free and can be used as intended, helping you maximize business performance.

Clean and Correct: How to Ensure Accuracy by Validating Phone Numbers Effectively

The best way to validate phone numbers is to use an API that checks the format of a number as it’s being entered. This helps reduce coding complexity and makes it easier to use international formats. A real-time API that validates a phone number while it’s being inputted will also show you the country of origin, type and carrier. It will also detect disconnected phone numbers and display them appropriately.

Many nonprofit organizations rely on bulk SMS to create awareness, request donations or engage with supporters. Invalid phone numbers are a major problem for these types of organizations. They spend valuable funds and resources sending messages to people who don’t own the phone number or are not interested in hearing from them. An automated phone number validation tool can help ensure that these messages are sent to the right recipients and can improve fundraising and outreach campaigns.

…

Read More →